UniversalSports.com Taps Inlet Technologies for Both Live Streaming and Video-On-Demand

Inlet Technologies, the leader in innovative solutions for digital media preparation, announced that Universal Sports has selected its Spinnaker and Armad solutions to power UniversalSports.com’s live and on-demand coverage of world-class sports.

Universal Sports serves as the preeminent multiplatform destination for Olympic and lifestyle sports programming, offering more than 1,000 live events and 7,000 hours of annual original event programming. UniversalSports.com delivers more than 100,000 hours of programming content with dedicated, sport-specific "channels," including Skiing, Rowing, Swimming, and Cycling, to give fans a centralized, convenient, consistent place to go for event video, video highlights, breaking news, and features. Universal Sports is following a growing trend in the sports industry by complementing traditional broadcasts with unprecedented online access.

"We're dedicated to delivering our fans and viewers at UniversalSports.com the highest quality video presentation of our world-class sporting events," said Carlos Silva, president and COO of Universal Sports. "Increasingly, fans are turning to the web to view their favorite sports, competitions and events. Our partners at Inlet Technologies allow us to deliver the online sports-viewing experience that brings our viewers back for more."

“Inlet’s Spinnaker and Armada solutions, along with Microsoft Smooth Streaming, will offer UniversalSports.com viewers the highest quality video and more personalized viewing options,” said John Bishop, senior vice president of strategy and business development, Inlet Technologies. “Following the recent Vancouver Winter Games announcement, we are excited and proud of this collaboration with UniversalSports.com, which further solidifies Inlet’s role as a strategic partner of NBC Sports, and as a leader in online sports video.”

Inlet’s Spinnaker family of encoding solutions is especially well-suited for live sports as it provides broadcast-quality streams over the Internet to multiple devices and screens. With its built-in support for adaptive streaming protocols, including iPhone streaming and Microsoft Smooth Streaming, Spinnaker delivers exceptional quality that enhances online viewing of live sports action. Spinnaker’s patent pending stream synchronization capability makes it ideal for adaptive bitrate delivery.

Inlet is also redefining the process of building and scaling a video-on-demand operation. Automation and software intelligence are the keys to building scale and quality while minimizing costs. Inlet's Armada is a revolutionary workflow management system that automates the entire file preparation process and adds encoding intelligence, not just simple node management.

WNYC Radio Rolls Out Innovative Radio Program with ViewCast Streaming Solution

ViewCast Corporation announced that WNYC, America’s most listened-to public radio station, has selected ViewCast’s Niagara GoStream SURF portable encoding system for the station’s newly-opened The Jerome L. Greene Performance Space. The Greene Space is a state-of-the-art, multi-media performance space and broadcast studio that presents live broadcasts and tapings of WNYC’s signature programs. In addition, music concerts and festivals, audio theater, literary readings, art exhibits, political debates, symposia, town hall meetings and other exciting civic and cultural events are presented in the space. Most shows from The Greene Space are webcast live and archived in real time in Adobe Flash formats via the Niagara GoStream SURF. Many programs are also made available as video-on-demand (VOD) via the WNYC website.

“With the opening of The Greene Space, thousands of visitors each year are welcomed inside WNYC to experience great radio as it is created,” said Indira Etwaroo, Executive Producer of The Greene Space. “Technology allows millions more to connect to great content by stream, and in many cases download, audio and video of our live events. This is why it was so important to outfit the space with a cutting-edge digital audio and video production system.

“We tried to configure a PC-based encoder, but the machine time and labor for encoding via software, particularly for VOD, was both difficult and expensive,” said Bill Porter, President of Whitehorse Productions, Inc. and consultant to The Greene Space, who managed the ViewCast implementation for WNYC. “ViewCast’s Niagara GoStream SURF was a cost-effective, turnkey solution to provide reliable, real-time, live streaming of video programs and performances, plus VOD turnaround by next morning.“

“WNYC’s The Jerome L. Greene Performance Space is a model of innovation and a testament to the advanced capabilities that ViewCast’s streaming media technology can facilitate for today’s forward-looking content providers,” said David Stoner, President and CEO, ViewCast. “Our plug-and-play, professional-grade Niagara streaming media systems ensure exceptional ease of use, video quality and reliability for sophisticated broadcast applications such as WNYC’s The Greene Space, enabling high-performance video capture and streaming for both live and on-demand content.“

ViewCast’s Niagara streaming media appliances are designed to deliver the quality, features and ease-of-use convenience that professional broadcasters demand. They are pre-configured, plug-and-play solutions that enable users to quickly capture and broadcast premium quality audio and video in multiple formats and at multiple bit rates - all simultaneously. Plus they are powered by ViewCast’s award-winning Osprey technology, guaranteeing exceptional quality and reliability.

Digital Rapids Connects Top-Tier Content Owners to YouTube

Digital Rapids-the leading provider of tools and solutions for bringing television, film and web content to wider audiences -- announced that the company is working with YouTube to integrate support for Content ID, YouTube's content identification and management system, directly into Digital Rapids' award-winning range of media production and repurposing systems.

Digital Rapids’ encoding and transcoding systems are used by leading media organizations to transform live, tape and file-based video and audio content into the formats required for viewing on multiple platforms including broadcast, cable and satellite television; IPTV; the Web; mobile phones and personal media players.

The integration of YouTube Content ID support with Digital Rapids' systems enables users to generate Content ID reference files -- often referred to as "fingerprints" -- immediately from the content during the encoding or transcoding process. These digital fingerprints are then uploaded to YouTube's Content ID system. YouTube's content identification tools compare existing and incoming user-uploaded videos against the reference file, identifying the ownership of such content and taking the action specified by the owner's usage policies. Content owners can choose to block user-uploaded content, permit it on YouTube while simply tracking usage data, or monetize the uploaded media by running advertising against it.

The creation of Content ID reference files directly within existing encoding and transcoding workflows increases productivity and reduces operational costs by eliminating the need for separate steps to create the fingerprints. By generating the Content ID reference files during production, content owners also need only upload the much smaller ID file to YouTube for tracking and protection, rather than the actual content itself -- increasing security and significantly shortening the time before YouTube can begin blocking, tracking or monetizing uploaded copies of the content.

"We're excited to be working with YouTube to streamline their interactions with content owners. Content identification technologies are often thought of strictly in terms of protection against piracy, but they also enable new monetization opportunities," said Brick Eksten, President of Digital Rapids Corporation. "The automatic identification of content and its ownership gives content owners the option of capitalizing on additional revenue opportunities wherever the content appears. The integration of YouTube's Content ID technology into our systems makes it easy for media organizations to take advantage of these capabilities within efficient, automated media production workflows."

"We're pleased to be working with Digital Rapids to integrate our Content ID technology with their solutions, which are used by leading broadcasters, motion picture studies and content providers worldwide," said George Salem, Content ID Product Manager at YouTube. "Easing content owners' ability to identify their content on YouTube is critical to how they work with us to both control and monetize their assets. Support for Content ID directly within Digital Rapids powered live ingest, encoding and file-based transcoding workflows lets their customers easily provide us with ID files at almost the exact same time the content is produced, without changing how they currently do business."

Inlet Technologies Gains Momentum as Premier Provider of Encoding Technology for Live Sports Streaming

Inlet Technologies, the leader in live streaming and video-on-demand solutions for digital media, announced it is powering the live online streaming of many of the world’s most prestigious sporting events, establishing the company as the go-to provider of encoding solutions to enable sports-related content on the web.

Inlet has powered the streaming of some of the world’s most widely-viewed sports events such as the Roland Garros French International and The Championships, Wimbledon tennis tournaments, the A1GP and Indy 500 motor races, Major League Baseball, the NCAA Division I Men’s College Basketball Tournament (a.k.a. March Madness), Italian FIFA Confederations Cup soccer matches, as well as the recent Tour de France cycling race.

Inlet also powered the streaming of the World Swimming Championships, the World Championships in Athletics, and 91st PGA Championship golf tournament to Apple® iPhone™ and iPod® touch® users. Inlet is also working with XOS Technologies to encode live and on-demand sports content for an NCAA Division I conference.

“The Spinnaker 5000 was so easy to set up and use that we were able to get our first encodes under way within minutes of receiving our first unit,” said Steve Quinn, CTO, XOS Technologies. “Video and audio quality has been outstanding and the level of support we have received from Inlet has been top notch.”

Although the ability to stream online content has been around for quite some time, many content owners are just beginning to view live and on-demand streams of sports events as an interactive complement to the traditional broadcast experience. In a recent article, PC World’s Ian Paul notes that the ability to watch sports online is a privilege that many are willing to pay for. Viewership statistics also support the fact that sports programming is indeed one of the fastest growing segments for streaming content on the Web. A study by The Conference Board and TNS shows that of the nearly one-fifth of American households who use the Internet to watch television broadcasts online, sports was one of the top five types of shows viewed online.

“There has been an exponential increase, especially within the past year, in the number of sports organizations looking to expand their reach by streaming events over the Internet,” commented Neil Selvin, president, Inlet Technologies. “Our work with some of the early adopters, such as Major League Baseball, has proven the success of implementing a complementary Internet model to drive new revenue opportunities through ad insertions, subscription-based viewing, and other means.”

Inlet’s SpinnakerTM family of encoding solutions is especially well-suited for live sports as it provides broadcast-quality streams over the Internet to any device. With its built-in support for adaptive streaming protocols, including Microsoft Smooth Streaming and Adobe Dynamic Streaming, Spinnaker generates high-quality streams with exceptional quality that enhances online viewing of live sports action. Inlet was also one of the first encoding technology providers to publicly demonstrate and support HTTP adaptive streaming to the Apple iPhone, opening even more opportunities for content creators to generate revenue and build viewership.

Users benefit from the ability to experience their favorite sporting event in an entirely new way - on their device of choice. The viewing experience has become much more interactive and personal, backed by exceptional video quality with DVR-like capabilities, instant replay, and no stuttering, buffering, or other interruptions. Users can easily switch between multiple games or camera angles. URLs or captions, such as scores and statistics, can also be inserted directly into the live stream.

“Inlet has been instrumental in helping us pursue our strategy of putting live baseball games on every device that has a plug or a battery,” said Joe Inzerillo, senior vice president, multimedia & distribution of Major League Baseball Advanced Media. “When we wanted to upgrade MLB.com At Bat 2009™ to allow us to deliver live streams of games to the iPhone and iPod touch, Inlet was immediately able to help.”

Desktop Presenter Helps Provide Live Streaming with PowerPoint

Many might not know it but Telestream's Desktop Presenter helps provide Live Streaming video with PowerPoint. The tool works with the popular Wirecast Live Encoding tool from Telestream. Wirecast is available for both PC and Mac users. With Desktop Presenter you can display screen activity, powerpoints and .PDFs from your desktop So, if you need to show a PowerPoint Presentation during your live streaming event, install Desktop Presenter on the workstation that you will be presenting from. If the workstation is on the same network as your Wirecast Live Encoder you can pull the Desktop Presenter application up from the computer it's running on. It will have an IP Address assigned to the Desktop Presenter. Once you see the Desktop Presenter application running inside you Wirecast Live Encoder, you can put the source in preview and call it up as a source. You can then switch back and forth from your Powerpoint to the Presenter giving the presentation.

HSN (hsn.com), the leading interactive lifestyle network and retail destination, announces the launch of a dynamic new application (“app”) for the Apple® iPhone™ and iPod® touch®. The 45 million subscribers to the devices who download the HSN Shop App now have the ability to view HSN programming 24 hours a day, 7 days a week, throughout the US. The launch creates the e-commerce industry’s first live-video “3-screen experience,” enabling consumers to browse and shop the network’s 35,000-plus array of products from home or on the go.

All the engaging highlights that HSN and hsn.com users enjoy are packed into the clever app, available for download at both the iTunes App Store and hsn.com. Live, ‘round-the-clock HSN TV (along with a library of original videos), the HSN Today’s Special, Items Recently Aired, and the many hosts, featured designers and their tens of thousands of products are among the familiar and favorite hallmarks of HSN programming that will be available through the mobile experience. Additionally, the HSN Shop App brings with it a set of new features, including the interactive shake2shop, which, with a simple shake of the device, generates random product recommendations as well as deals and promotions targeted at HSN’s mobile customers.

“Our customer is fashionable and discerning, and thrives on information, ideas and discovery,” says HSNi CEO, Mindy Grossman. “HSN strives to be the true multichannel experience, and this new iPhone app now allows our customer to take HSN with her, anytime, anywhere, and be that reliable, ‘on-the-go’ resource for lifestyle information she craves.”

The HSN Shop App also makes for a seamless transactional experience, allowing the user to call HSN directly or use the device’s browser to purchase an item. Items can also be saved for later purchase, or emailed to a friend.

While the HSN Shop App is supremely navigable and user-friendly,hsn.com will soon feature a tutorial that walks all new users through the app’s various fundamentals and features. To insure the optimal experience, the app will also evolve based on customer feedback.

“HSN truly leads the way in total convergence of its media technologies,” says Brian Bradley, EVP/ GM, HSN Online & Advanced Services. “The loyalty of our customer base has been predicated in large part on a unique ability to engage them in all aspects of their lives, and the addition of a mobile ‘third screen’ opens up an entirely new dimension for interaction.”

Inlet Technologies’ SpinnakerTM live streaming appliance provides the encoding backbone for the HSN Shop App’s streaming video. Spinnaker fully supports Apple’s HTTP adaptive streaming, which reduces buffering and other interruptions to create an exceptional viewing experience and diminish latency, helping HSN customers move through the purchasing process quickly. Inlet, the leader in advanced encoding solutions for new media, has been a HSN web streaming partner since 2008.

At launch, the HSN Shop App will be marketed via on-air promos run throughout HSN TV programming. Other promotional efforts will follow.

The HSN Shop App arrives amidst HSN’s ongoing multichannel convergence effort, which includes expansion of its Shop-by-Remote service and complete transition to high-definition (HD) format.

Inlet Technologies Powers HD Premium Television

Inlet Technologies, the leader in advanced encoding solutions for new media, announced today that its SpinnakerTM family of award-winning streaming appliances now powers Norway’s TV 2 premium online television service. TV 2 is Norway’s largest commercial broadcaster and recently launched its premium services in high definition (HD) with both broadcast and online components. The premium HD service will support major sports events, such as the Tour de France, but also enable the delivery of blockbuster movies and shows to the web user.

Thanks to Inlet Technologies’live streaming SpinnakerTM 7000 encoders and Microsoft® Smooth Streaming technology, web viewers will be able to enjoy the live HD streams and benefit from DVR capabilities (such as pause and rewind), with no stuttering, buffering or other interruptions to their viewing experience. Smooth Streaming uses the standard downloading of HTTP files for easy connection to video streams, even through firewalls, as if they were just another Web page.

“We are delighted with this successful launch of simulcast HD services to our Norwegian customers”, says Helge Høybråten, Manager, TV 2 SUMO. “Inlet Technologies has been an important partner for this successful launch and the straightforward use of their products was a key factor to enabling this success. Additionally, we are most impressed with the Spinnaker’s’ video quality, which are presently streaming HD content at multiple bit rates of up to 6 Mb/s.”

John Bishop, senior vice president of strategy and business development at Inlet Technologies, echoed Høybråten’s comments. “We are pleased to team with TV 2 - one of the many innovative broadcasters in Europe, so that we can provide viewers at home with a new way of experiencing their favorite entertainment or sporting events. Our products are powering the changing face of the online viewing experience, redefining traditional broadcasting to encompass a more interactive and personalized online event.”

As the first encoding solutions provider to announce Smooth Streaming support for live and on-demand applications, Inlet develops solutions for a wide variety of media companies wanting to stream a range of high quality content, including sports, news, and special events. Spinnaker supports all of the major formats, including H.264, VC-1, Silverlight and Flash VP6, and allows content creators to stream multiple formats simultaneously from one source. Spinnaker is ideal for live sports and entertainment events as it can create real-time highlights without the need for additional file preparation. Users can also switch between multiple views or camera angles during a single event. URLs or captions, such as scores and statistics, can also be inserted directly into the live stream.

Spinnaker Supports Live Streaming to iPhone

Inlet Technologies, the leading provider of live streaming and on-demand solutions for digital media, announced that the company is one of the first encoding technology providers to publicly demonstrate and support live streaming to the Apple iPhone. Inlet was the first to showcase iPhone streaming at Apple’s World Wide Developer’s Conference last month in San Francisco.

Using iPhone OS 3.0 and the latest release of Inlet’s Spinnaker live streaming solution, real-time streaming of live sports, news or other events can now reach an iPhone. Additionally, capabilities similar to Apple’s Stream Segmenter will be built directly into Spinnaker, simplifying the customer’s workflow and eliminating additional hardware from the system. The level of interoperability provided by Spinnaker allows content creators to stream live to the iPhone in popular formats including H.264 video and HE-AAC audio. These new advances enable any broadcaster, sports league or entertainment provider to deliver live content to the iPhone with a minimum of effort.

“We are proud to add this to a long list of industry ‘firsts’ from Inlet. By supporting live streaming to Apple’s iPhone, Inlet is once again at the forefront of the digital media revolution. The iPhone is clearly a pervasive consumer device, offering compelling opportunities to reach viewers.” said John Bishop, senior vice president of strategy and business development, Inlet Technologies. “This also reflects our continued commitment to helping companies increase the reach of their content, in any format to any screen, through intelligent media infrastructure solutions.”

Inlet’s Spinnaker family of live streaming appliances delivers stunning picture quality (in HD or SD), allowing content creators to offer viewers a “living room” experience over the Web. Spinnaker supports all of the major formats, including H.264, VC-1, Silverlight and Flash VP6, and allows content creators to stream multiple formats simultaneously from one source. Spinnaker is ideal for live sports, as it can create real-time highlights without the need for additional file preparation. Users can switch between multiple games or multiple camera angles during a single event. URLs or captions, such as scores and statistics, can also be inserted directly into the live stream. Spinnaker also offers calendar-based scheduling (ideal for recurring events), 24/7 reliability, and is designed to be used remotely, in fleets, or locally.

In addition to support for streaming to Apple’s iPhone, Spinnaker also includes support for other adaptive streaming protocols, including Microsoft Smooth Streaming and Adobe Dynamic Streaming. Other updates include multi-encoder synchronization and numerous audio enhancements.

Video Streaming and Compression Training (2 Days)

Class Summary: This Video Streaming and Compression Training will help you with the overwhelming task of getting familiar with streaming and compression. Your instructor will guide you through the process of adding streaming video to your website. Our training will give you a better understanding of streaming video, compression, real-time streaming, downloadable streaming and live streaming. You will learn important concepts and techniques for compressing your videos. Participants will be educated on how to convert videos to Windows Media, QuickTime, Real Media, Flash video, and H.264. Students will become familiar with the various applications for compressing video for the web and streaming server delivery. This class is a great introduction for video professionals, IT Professionals, multimedia developers, web designers, government producers and educational professionals that need to start adding video and audio content on-line. During Day 1 of the Video Streaming and Compression Training focuses on video compression and preparing content in various formats and flavors for delivery. During Day 2 students will get a better understanding of the web authoring process for streaming video. Students will learn first-hand how to use Dreamweaver to set-up FTP to their web server and streaming server for uploading video and audio files. Secondly, participants will learn how to author QuickTime, Windows Media, Flash and H.264 downloadable streaming videos. Our Video Streaming and Compression Training class is available On-site or On-line. Contact us for more details.

In this training students will learn:

• How to encode Downloadable streaming videos
• How to encode Real-time streaming videos
• Best Practices for Compression and Streaming
• How to encode to QuickTime, Windows Media, H.264 and Flash video formats
• What the best CODECS are for their streaming formats
• How to author QuickTime, Windows Media, H.264 and Flash downloadable streaming videos
• How to author Flash videos using Linked .SWF and .FLV files
• How to author Flash .FLV files using Dreamweaver .SWF players
• Benefits of 1-Pass CBR, 1-Pass VBR, 2-pass CBR and 2-Pass VBR compression
• Knowledge of Deinterlacing, Key Frame Every, Frames Per Second, Cropping and other items
• Knowledge of QuickTime codecs
• How to encode videos using Sorenson Squeeze Compression Suite and Episode Pro
• How to analyze log files using Sawmill Professional
• Webcasting for the iPhone (HOT TOPIC)

Featured Software for the class:

• Sorenson Squeeze 6
  
• Episode Encoder Pro
  
• Wirecast
• Dreamweaver
• Sawmill Professional

Day 1 Overview - Compression and Encoding

1. Streaming and Compression Overview

Do you need a web server or streaming server to host your video content on-line? Are you putting downloadable streaming videos or real-time streaming videos on your website? Find out what will work best for your streaming needs. Learn the benefits of providing downloadable streaming or real-time streaming videos on your website. See how different streaming and compression tools can assist you in getting your streaming content on-line. Also learn various Best Practices for Streaming and Compression

The most important element of the video compression process is working with CODECs. Learn what CODECs are and which CODECs should be used when compressing to Windows Media, QuickTime, Flash and H.264. This class will help you understand how to choose the right Video and Audio CODECS for your projects. This class will also cover the differences between MPEG-4 Part 2 and MPEG-4 Part 10 (AVC/H.264).

2. Overview of Streaming Media Formats

In this portion of the class we will go over the streaming formats and talk about the good and bad of each. We'll cover QuickTime, Windows Media, MPEG-4/H.264, Flash Video and Real Media. Not only will you learn about each format's advantages and disadvantages but you will learn first-hand which CODECS to use for you media projects.

3. Hands-on Compression with Sorenson Squeeze Compression Suite

Students will learn basic and advanced tips for encoding their videos with Sorenson Squeeze 6. Students will learn advanced tips for compressing H.264, Windows Media and Flash videos using Sorenson Squeeze 6. Students will also learn how to capture video, create watch folders, trim videos, customize format compression settings, and customize filter settings. In this training section, class participants will also learn how to automate the process for uploading videos to the Streaming Server. Deinterlacing video and adjusting audio levels during encoding with Squeeze will also be covered in this training module.

4. Hands-on Compression with Episode Encoder Pro with Flash 8 Encoding

Students will work hands-on with Episode Pro to compress videos to QuickTime, Video iPods and Video Podcasts in this portion of the class. Students will learn tips for getting optimal quality with Episode for encoding to other popular streaming formats such as Windows Media, Real Media and Flash. Students will learn about the features of Episode Pro such as: Profile Adjustments, Deinterlacing Options, Cropping, Filters, Bumpers and Trailers.

6. Hands-on Compression for the Video iPods, Video Podcasts and Audio Podcasts

Students will learn how to compress video content for the Video iPod, Video Podcasts and Audio Podcasts using Sorenson Squeeze 6 and Episode Encoder Pro. Participants will also learn how to adjust their compression settings to get high quality result by selecting the following: Frame Size, Datarate, Video CODEC, Audio CODEC and other settings.

7. Encoding Downloadable Streaming Videos

You will encode videos for downloadable streaming in formats such as: QuickTime, H.264, Windows Media, Real Media and Flash Video. You will use tools such as Sorenson Squeeze 5 Compression Suite and Episode Pro 5 to compress videos in class. This class will teach you how to get the quality you desire for your streaming videos by teaching you how to adjust the various compression settings. Learn how to take a compression preset and customize it for better quality.

8. Encoding Real-time Streaming Videos

This part of the class covers encoding real-time streaming files for Windows Media, Flash and Real Media files. Get familiar with hinted QuickTime and H.264 real-time streaming files in this training module. Learn how to take a compression preset and customize it for better quality.

Day 2 Overview - Authoring Streaming Video

1. Authoring Streaming Videos with Dreamweaver

This portion of the class provides a hands-on walk through on how to author streaming videos with Dreamweaver. You'll learn how to set-up FTP to your web server and streaming server. In addition, you will learn the necessary EMBED and OBJECT tags you need to make your streaming web pages work.

2. Authoring Downloadable Streaming Videos

Students will compress to QuickTime, H.264 and Windows Media downloadable streaming videos using encoding presets. After encoding, students will embed videos in a web page and will author them for a downloadable streaming using the proper EMBED and OBJECT tags.

3. Authoring Real-Time Streaming Videos

Students will compress to QuickTime, H.264 and Windows Media real-time streaming videos using encoding presets. After encoding students will embed their real-time streaming videos in a web page using the proper EMBED and OBJECT tags

4. Authoring Flash Downloadable Streaming Videos

Class participants will learn how author web pages for Flash downloadable streaming videos. Students will learn how to author already encoded Flash .FLV files using Dreamweaver .SWF players and how to author Flash Linked .SWF and .FLV files.

5. Authoring Flash Real-time Streaming Videos

Class participants will be educated on the process for authoring Flash real-time streaming videos for use with a Flash Streaming Server. Learn the proper parameters to input such as: RTMP, Server Name, Application Name, Instance Name and Stream Name.

6. Live Streaming Overview

This training module walks students through the Live Streaming set-up process and how it works. You'll learn how the Live Encoder works with the Streaming Server and about software and hardware live encoding tools.

7. Overview of MPEG-4 and H.264 Licensing

In this portion of the class the instructor will provide details as it relates to MPEG-4 and H.264 Licensing. You'll learn what you need to do to make sure you're covered by the MPEG-4 and H.264 license programs. Some organizations based on how they use MPEG-4 and H.264 have to pay licensing fees to the many patent holders of the MPEG-4 and H.264. Learn what you need to do to be covered by these licensing programs.

Call Instructor Derrick Freeman at 407.477.5837 for more information about training classes or email him at derrick217@gmail.com

Video Streaming and Compression Training Sessions for Churches

Freeman Compression Inc. is hosting five Video Streaming and Compression training sessions for Churches. The sessions include: An Overview of Video Streaming and Compression, Improving Video Compression Workflows with Sorenson Squeeze, Sawmill Professional: Analyzing Your Web Server and Streaming Server Log Files, An Overview of Live Streaming, and Audio Podcasting and Video Podcasting. Contact us at 407.477.5837 or E-mail us at info@freemancompression.com for more details about having these training sessions at your Church.

An Overview of Video Streaming and Compression - 2 hours

Training Session Summary: This session is designed to give Pastors and Church technical staff a better understanding of Video Streaming, Video Compression, Live Streaming, Web/Streaming Server Analytics and Podcasting. The session will provide a good overview of how Churches can take advantage of delivering videos for Downloadable Streaming, Real-time Streaming, Live Streaming and Podcasting. This two hour session is great for those that aren't familiar with streaming and compression. The training will also give a good understanding and the cost to move forward with streaming and compression projects. The presenter will show various streaming and encoding tools during the presentation to give staff a better understanding of what's available. There will also be more details on the cost of the various streaming and compression tools.

In this training session attendees will also learn about the following:

• 2-pass CBR


• 2-pass VBR


• 1-Pass CBR


• 1-Pass VBR


• Audio and Video CODECS


• Streaming Formats


• Pros and cons of Downloadable Streaming


• Pros and con of Real-Time Streaming

Improving Video Compression Workflows with Sorenson Squeeze - 2 hours

Training Session Summary: Sorenson Squeeze is a powerful tool for encoding and the application holds many untapped secrets that many users aren't aware of. This session will show attendees how to improve their video compression workflows with Squeeze. Learn how to utilize features such as: Capture, Video Trimming, Output to FTP, Output to Local, Multiple Video Creation from Source Files, One-off DVD creation, and Watch Folder Encoding. You'll learn time-saving tasks to help you get your encoding projects done quicker. During this 2 hour training session you'll also learn how to encode Downloadable Streaming and Real-Time Streaming videos in various media formats. Formats such as Windows Media, H.264, and Flash Video will be covered in this training session. Users will learn how to encode SD and HD Sources for Web Server and Streaming Server Delivery.

Sawmill Professional: Analyzing Your Web Server and Streaming Server Log Files - 1 hour

Training Session Summary: Sawmill Professional is a superior log file analysis tool that helps you gather statistics about your viewers. This session is designed to teach you about log file analysis and how to take advantage of Sawmill Professional for analyzing your log files. With this tool you can analyze log files from Streaming Servers, Web Servers and many other devices. Learn how to resolve domain names, create custom reports, use filters, and gather data from specific cities and states. When providing on-line streaming content it's important to be able to prove that viewers are watching and this training module help you do it.

In this training sessions attendees will also learn about the following:

• Creating Profiles


• Single Page Summary Reports


• Videos Viewed Reports


• Gathering IP addresses of Viewers


• Error Reports


• How to Create Customized Reports


• How to Resolve Domain Names


• How to View Session Paths


• Where to Locate Web Server and Streaming Server Log Files


• How to process log files

An Overview of Live Streaming (Featuring Telestream's Wirecast) - 1 hour

Training Session Summary: If you need to get familiar with Live Streaming this training session is for you. Learn how your Church can take advantage of Live Streaming using Telestream's Wirecast tool. The instructor will walk you through the Live Streaming set-up process with Wirecast. Wirecast is available on the Mac and PC platforms and comes with a host of features to improve your Live Streaming broadcast. If you need to switch between sources, include lower third graphics or need to display a presentation during your Live Broadcast, then Wirecast is the tool to use. Learn how to utilize these items in this training session.

Audio Podcasting and Video Podcasting Set-up (Featuring Telestream's Episode) - 2 hours

Training Session Summary: This session is great for those planning to create an Audio Podcast or a Video Podcast. This two hour session will be very hands-on and Instructor Derrick Freeman will walk attendees through the Audio Podcast and Video Podcast Set-up. You'll also learn how to encode your audio and video files for your Podcast in this training module. Additionally attendees will learn why their Church should create a Podcast and what the many benefits are.

If you would like to host the Video Streaming and Compression training sessions for Churches at your Church contact Freeman Compression Inc. at 407-477-5837 or E-mail us at info@freemancompression.com.

1-Day Wowza Media Server Pro Training - Mac

Class Summary:

The Wowza Media Server Pro training teaches Flash on-demand and live streaming set-up. It also covers Flash encoding using the On2 VP6 codec, Flash encoding using the H.264 codec and how to deliver these files from the Wowza Media Server 2. Learning to stream Live Flash video using Wirecast with the Wowza Media Server 2 is a special topic that is included in this training class. Flash video is one of the most exciting developments in streaming video and you'll also learn how to author your web pages for Flash Streaming. Learn how to take advantage of cross-platform, cross-browser video playback that the Flash format provides with the Wowza Media Server 2.

Students will learn in this training:

• How to set up their Wowza Media Server 2 streaming server
• How to configure On-demand streaming
• How to configure Flash live streaming
• Flash encoding using the On2 VP6 codec
• Flash encoding using the H.264 codec
• Live Streaming to iPhone and iPod Touch
• On-demand Streaming to iPhone and iPod Touch
• How to use Wirecast to stream Live Flash video
• How to use Sawmill to analyze Wowza Media Server 2 log files

Software Featured for Class:

• Wowza Media Server 2
• Sorenson Squeeze 6
• Wirecast
• Dreamweaver
• Sawmill Professional

Class Overview

1. Streaming Server Set-up

Your instructor will walk you through the process of the set-up for the Wowza Media Server 2 server for Flash real-time streaming. This section of the class will cover all of the install, networking and test procedures to make sure the server is functioning properly.

2. Configuring On-demand Streaming

In this section of training, students will learn to set-up on-demand streaming for On2VP6 and H.264 content. Students will learn where to place videos that are streaming from the server and how to reference on-demand streaming folders.

3. Configuring Live Streaming

This section will cover the procedure for setting up live streaming on the Wowza Media Server 2. Students will learn all of the necessary configurations required for live streaming to work on the streaming server. This training module will teach students how to set-up live streams using Wirecast.

4. Flash Encoding Using the On2 VP6 Codec

Learn how to encode Flash On2 VP6 content for real-time streaming for delivery from Wowza Media Server 2. You will learn how to encode Flash On2 VP6 videos using Sorenson Squeeze 6. Your instructor will guide you through the different adjustments that need be made in the encoder and will teach you how to create great looking videos for streaming server delivery. Learn about key frame every, frames per second, frame sizes, audio codecs, and other compression adjustments in this portion of the training.

5. Flash Encoding Using the H.264 Codec

Learn how to encode Flash H.264 content for real-time streaming for delivery from Wowza Media Server 2. You will learn how to encode Flash H.264 videos using Sorenson Squeeze 6. Students will be guided through various adjustments that need to be made in the encoder and will learn how to create great looking videos for streaming server delivery. Learn about key frame every, frames per second, frame sizes, audio codecs, and other compression adjustments in this part of the training class.

6. Authoring Flash On-Demand Streaming Videos and Live Streaming Videos in Web pages

This section will teach students how to create web pages for Flash streaming videos. Many Video Editors and multimedia professionals can encode their videos to the Flash video format, but don't understand how to author their web pages to deliver Flash streaming videos. This class will teach you how. Students will learn about Embed and Object Tags as well as javascript code and how they make web pages with streaming videos look great.

7. Analyzing Wowza Media Server Pro Log files with Sawmill Professional

Students will learn how to analyze log files from Wowza Media Server Pro. Also, learn where to locate the log files on Wowza Media Server Pro. In addition, class participants will learn how to gather information from log files such as: domain names, session paths, most popular videos viewed, most popular viewing days, most popular viewing months, video playback errors, viewer demographics and other information.

8. Streaming to iPhone and iPod Touch

One of the features of Wowza Media Server 2 is that it allows video content providers the ability to delivery On-demand and Live Streams to the iPhone and iPod Touch. This class will show you how to configure your Wowza Media Server for streaming to the iPhone. The class covers set-up of both On-demand and Live Streaming to the iPhone and iPod Touch.

Wowza Media Server 2 Advanced Topics:

The Wowza Media Server Training can be customized for you or your organization to include some of the following Advanced Wowza Media Server 2 topics:

• Re-streaming from RTSP based Live Encoders
• Re-streaming from RTSP IP Cameras
• Re-streaming from SHOUTCast Live Streams
• Secure Streaming Set-up
• Live Streaming Record Set-up
• Amazon EC2 Set-up
• Streaming Set-up to Multiple Wowza Media Servers

Give us a call to inquire about customizing a Wowza Media Server 2 Training for you or about attending one of our scheduled on-line classes. Call Freeman Compression at 407.477.5837 for more information or E-mail us at info@freemancompression.

1-Day Wowza Media Server Pro Training - PC

Class Summary:

The Wowza Media Server 2 training teaches Flash on-demand and live streaming set-up. It also covers Flash encoding using the On2 VP6 codec, Flash encoding using the H.264 codec and how to deliver these files from the Wowza Media Server 2. Learning to stream Live Flash video using Wirecast with the Wowza Media Server 2 is a special topic that is included in this training class. Flash video is one of the most exciting developments in streaming video and you'll also learn how to author your web pages for Flash Streaming. Learn how to take advantage of cross-platform, cross-browser video playback that the Flash format provides with the Wowza Media Server 2.

Students will learn in this training:

• How to set up their Wowza Media Server 2 streaming server
• How to configure On-demand streaming
• How to configure Flash live streaming
• Flash encoding using the On2 VP6 codec
• Flash encoding using the H.264 codec
• Live Streaming to iPhone and iPod Touch
• On-demand Streaming to iPhone and iPod Touch
• How to use Wirecast to stream Live Flash video
• How to use Sawmill to analyze Wowza Media Server 2 log files

Software Featured for Class:

• Wowza Media Server 2
• Sorenson Squeeze 6
• Wirecast
• Dreamweaver
• Sawmill Professional

Class Overview

1. Streaming Server Set-up

Your instructor will walk you through the process of the set-up for the Wowza Media Server 2 server for Flash real-time streaming. This section of the class will cover all of the install, networking and test procedures to make sure the server is functioning properly.

2. Configuring On-demand Streaming

In this section of training, students will learn to set-up on-demand streaming for On2VP6 and H.264 content. Students will learn where to place videos that are streaming from the server and how to reference on-demand streaming folders.

3. Configuring Live Streaming

This section will cover the procedure for setting up live streaming on the Wowza Media Server 2. Students will learn all of the necessary configurations required for live streaming to work on the streaming server. This training module will teach students how to set-up live streams using Wirecast.

4. Flash Encoding Using the On2 VP6 Codec

Learn how to encode Flash On2 VP6 content for real-time streaming for delivery from Wowza Media Server 2. You will learn how to encode Flash On2 VP6 videos using Sorenson Squeeze 6. Your instructor will guide you through the different adjustments that need be made in the encoder and will teach you how to create great looking videos for streaming server delivery. Learn about key frame every, frames per second, frame sizes, audio codecs, and other compression adjustments in this portion of the training.

5. Flash Encoding Using the H.264 Codec

Learn how to encode Flash H.264 content for real-time streaming for delivery from Wowza Media Server 2. You will learn how to encode Flash H.264 videos using Sorenson Squeeze 6. Students will be guided through various adjustments that need to be made in the encoder and will learn how to create great looking videos for streaming server delivery. Learn about key frame every, frames per second, frame sizes, audio codecs, and other compression adjustments in this part of the training class.

6. Authoring Flash On-Demand Streaming Videos and Live Streaming Videos in Web pages

This section will teach students how to create web pages for Flash streaming videos. Many Video Editors and multimedia professionals can encode their videos to the Flash video format, but don't understand how to author their web pages to deliver Flash streaming videos. This class will teach you how. Students will learn about Embed and Object Tags as well as javascript code and how they make web pages with streaming videos look great.

7. Analyzing Wowza Media Server Pro Log files with Sawmill Professional

Students will learn how to analyze log files from Wowza Media Server Pro. Also, learn where to locate the log files on Wowza Media Server Pro. In addition, class participants will learn how to gather information from log files such as: domain names, session paths, most popular videos viewed, most popular viewing days, most popular viewing months, video playback errors, viewer demographics and other information.

8. Streaming to iPhone and iPod Touch

One of the features of Wowza Media Server 2 is that it allows video content providers the ability to delivery On-demand and Live Streams to the iPhone and iPod Touch. This class will show you how to configure your Wowza Media Server for streaming to the iPhone. The class covers set-up of both On-demand and Live Streaming to the iPhone and iPod Touch.

Wowza Media Server 2 Advanced Topics:

The Wowza Media Server Training can be customized for you or your organization to include some of the following Advanced Wowza Media Server 2 topics:

• Re-streaming from RTSP based Live Encoders
• Re-streaming from RTSP IP Cameras
• Re-streaming from SHOUTCast Live Streams
• Secure Streaming Set-up
• Live Streaming Record Set-up
• Amazon EC2 Set-up
• Streaming Set-up to Multiple Wowza Media Servers

Give us a call to inquire about customizing a Wowza Media Server 2 Training for you or about attending one of our scheduled on-line classes. Call Freeman Compression at 407.477.5837 for more information or E-mail us at info@freemancompression.

Wirecast Training Available at Freeman Compression Inc.

Wirecast Training is Available at Freeman Compression Inc. Live Streaming with Wirecast is important for those streaming to Content Delivery Networks, In-house Streaming Servers and Dedicated Streaming Servers. The training is a 1-Day course and covers the following topics:

How to set up Live streaming to Wowza Media Server Pro

How to set up Live streaming to QuickTime Streaming Server

How to set up Live streaming to Windows Media Streaming Server (PC class only)

How to set up Live streaming to Content Delivery Networks, Ustream and Mogulus

How to Delivery Live Streaming with PowerPoint or Keynote presentations

How to set-up Publishing Points

How to set-up Live streaming using RTSP, MMS and RTMP Protocols

How to perform Live encoding from video files

The training is available on-site or on-line. Call Instructor Derrick Freeman at 407.477.5837 for more information about this training class or email him at derrick217@gmail.com

1-Day Wirecast Live Streaming Training

Class Summary:

Our Wirecast Live Streaming training will get you familiar with Live streaming for Flash, Windows Media and QuickTime. This class will have you up and running with Wirecast quickly. This training is great for non-technical professionals as well as video editors, web developers, producers and other media professionals. Whether you're using a a Wowza Streaming Server, QuickTime Streaming Server or Windows Media Streaming Server this class will benefit you. Our class will also get you familiar with Wirecast live streaming to the Top Content Delivery Networks as well as Ustream and Mogulus . This class is amazing and you'll gain all kinds of ideas for delivering your live streaming events.

Students will learn the following in this training:

• How to set up Live streaming to Wowza Media Server 2 (Flash Streaming Server)
• How to set up Live streaming to QuickTime Streaming Server
• How to set up Live streaming to Windows Media Streaming Server (PC class only)
• How to set up Live streaming to Content Delivery Networks, Ustream and Livestream
• How to Archive Webcasts to a Video File
• How to set-up Publishing Points
• How to set-up Live streaming using RTSP, MMS and RTMP Protocols
• How to perform Live encoding from video files
• How to include PowerPoint, Keynote and .PDF presentations in your Webcasts
• How to include Picture-N-Picture in your Webcasts
• How to create and use Lower Thirds during your Webcasts

Software Featured in the class:

• Wirecast
• Wowza Media Server 2
• QuickTime Streaming Server
• Windows Media Streaming Server

Class Overview

1. Live Streaming to Wowza Media Server Pro

This section of the training will cover the procedure for setting up Flash Live streaming to Wowza Media Server Pro. Students will learn all of the necessary Wirecast configurations to stream live to the streaming server. This portion of the class will show students the items that need to be set-up on the Wowza streaming server for live streaming to work properly.

2. Live Streaming to QuickTime Streaming Server

This training module will cover the procedure for setting up Live streaming to QuickTime Streaming Server. Students will learn all of the necessary Wirecast configurations to stream live to the streaming server. This portion of the class will show students the items that need to be set-up on the QuickTime Streaming Server for live streaming to work properly.

3. Live Streaming to Windows Media Streaming Server

This section of the training will cover the procedure for setting up Windows Media Live streaming to Windows Media Streaming Server. Students will learn all of the necessary Wirecast configurations to stream live to the streaming server. This portion of the class will show students the items that need to be set-up on the Windows Media Streaming Server for live streaming to work properly.

4. Live streaming to Content Delivery Networks, Ustream and Mogulus

Learn how to perform live encoding to your Content Delivery Network. You'll see first hand the available options and settings for use with the Top CDNs and what items need to be placed into Wirecast. This portion of the class will also show you how to set-up live streaming using popular services such as Ustream and Mogulus.

5. Live Streaming with PowerPoint, Keynote or PDF files

This part of the training class is one of the coolest as you learn how to set up Live streaming along with PowerPoint, Keynote or PDFs. One of the most beneficial items to include during your live streaming event is presentation slides and this class will teach you how. You'll learn how to include your slides as Picture-N-Picture or as full screens.

6. Push Live, Pull Live Encoding and Publishing Points

If you've every wondered what the difference between Push and Pull encoding was, this training module is for you. Your instructor will show you how to set up Push encoding and Pull encoding. Overall you'll gain a better understanding of how these live streaming processes work and when to use each. In this section you'll also learn how to set-up your publishing points

7. Live Streaming using RTSP, MMS and RTMP Protocols

This training will show you how to set-up live streaming using RTSP, MMS and RTMP Protocols and when you'll use each. Also you'll learn which streaming format uses RTSP, MMS and RTMP protocols.

8. Live Encoding from Video Files

One benefit of using Wirecast is its ability to allow you to perform live streaming from video files. You can stream from a single video file or from multiple video files. This portion of the class will show you how and which video formats to use Live streaming.

9. Recording Files to Disk and Streaming to Multiple Servers

This portion of the class teaches students how to record Webcasts to disk for archiving or On-demand. The instructor will also show students how to stream Live video to Multiple Streaming Servers.

Call Freeman Compression at 407.477.5837 for more information about this training class or E-mail us at info@freemancompression.com

Video Streaming Seminar for Church Staff

There's a Video Streaming Seminar coming up for Pastors and Technical Staff. The seminar is geared towards helping Pastors and their staff get a better understanding of streaming media technology. The next seminar is scheduled to be in Indianapolis, IN. Time and Date: TBA.

Session for Pastors

The session for Pastors starts at 10 am and is designed to give Pastors a better understanding of Video Streaming, Web Video and Podcasting. The session will provide a good overview of how Churches can take advantage of delivering videos for Downloadable Streaming, Real-time Streaming, Live Streaming and Podcasting. The session for Pastors will be taught in a non-technical
manner to help give a better understanding of the
possibilities with Streaming Media and Podcasting
technologies.

Session for Technical Staff

The session for Church Technical Staff will dive
into more of the technical parts of Web Streaming and
Podcasting. The presenter will show various
streaming and encoding tools during the presentation
to give staff an understanding of what's available.
There will also be more details on the cost of the
various tools. Tools covered in the session will
include: Video Encoding/Compression Tools, Live
Streaming Tools, and Audience Reporting Tools.

If you would like to attend the event contact Freeman Compression Inc. at 407-477-5837. If you can't make the event and would like to have a personalized Video Streaming Seminar in your city or on-line give us a call.

Inlet Provides New Spinnakers at New Price Point

Inlet Technologies, the leader in advanced encoding solutions for new media, announced that it has introduced two new additions to its Spinnaker streaming media family of products. These new versions of the Spinnaker streaming appliance target any organization looking to stream live content to the Internet and desiring a high-quality experience for their viewers.

The two new Spinnaker models support either the Windows/VC1 or Flash/VP6 format and are available for only $4995. They provide the same network manageability, advanced features such as closed captioning and remote scheduling, intuitive, web-based user interface, and reputation that have caused many large media companies to standardize on the Spinnaker family, but are now available at a lower price point.

"Spinnaker is one of the key driving forces behind innovative digital media strategies for many organizations such as MLB Advanced Media, Home Shopping Network (HSN), MTV Networks, Heritage Auctions, and others," said Neal Page, Inlet CEO. "Now, any professional organization can provide the same kind of high quality, live event content to the Internet as these industry leaders."

These latest additions to the Spinnaker family also provide other standard features including best-in-class advanced encoding capabilities, SDI and analog inputs, job scheduling, SNMP management, multiple language support and more.

"We tested many other solutions before choosing Inlet's Spinnaker," said Brian Carpenter, Director of IT for Heritage Auction Galleries. "It's one of the best tools on the market for streaming media today."

Available in a variety of configurations, the Spinnaker family provides price/performance options for a wide range of delivery requirements to help programmers reach new audiences over new media networks. Each Spinnaker model delivers the bandwidth performance and unique features necessary to provide a true broadcast experience over any IP network. Spinnaker's powerful encoding engine makes it an ideal solution for streaming live events to the Internet.

Unrestricted multi-format live streaming with the dicas2020

German MPEG-4 video coding expert dicas will add a new product to the successful dicas2000 hardware series at the beginning of next week. The dicas2020 is a multi-format encoder that enables broadcasters, content providers and satellite operators to deliver one input channel of video and audio simultaneously to various end-user applications such as set-top boxes, PCs, broadcast-quality decoders, handheld devices and Flash Players.

"The dicas2020 convinces with enormous flexibility" says Klaas Schuur, CTO at dicas. "It's a single 1RU encoder, but it creates a user-defined number of output formats for different clients." For each output format users can continuously adjust bit rates (from 40 kbps to 6 Mbps) and chose between various video (MPEG-4, MPEG-4 AVC/H.264, H.263) and audio codecs (AAC, AMR), transport protocols (MPEG-2 transport stream, RTP and RTMP for Flash) as well as resolutions (from QCIF to full D1, PAL and NTSC, interlaced and progressive displays). The dicas2020 supports for Adobe's Flash format as well as 3GPP for streaming to mobile devices

TouchStream Named Most Innovative Product

Digital Rapids, a leading developer of solutions for bringing television, video and movie content to the Internet and the latest generation of viewing devices -- announced that the company's new TouchStream video and audio streaming appliance was honored with the Most Innovative Product award at the Broadcast India exhibition in Mumbai last month. The award is the fourth for TouchStream since its unveiling in September.

The annual Broadcast India exhibition and conference welcomes over 22,000 visitors from India and abroad. It covers broadcast, film, audio, radio, IPTV, mobile TV and its related fields, and offers attendees the opportunity to explore the latest state-of-the-art equipment and technology.

"We're excited that TouchStream has again been honored for its innovative approach to meeting the market's need for high-quality, easy to use and versatile live streaming solutions," said Wesley Thiessen, Product Manager, Digital Rapids Corporation. "TouchStream truly is a ground-breaking product, and we're proud of the industry acclaim that it has garnered in the short time since its introduction."

TouchStream delivers Digital Rapids' renowned live streaming quality and reliability in a fully self-contained, easy-to-deploy appliance. Leveraging the most intuitive of human interfaces -- touch -- TouchStream appliances offer unparalleled ease of use. Streamlined software controls are accessed through a touch-screen interface with integrated live video monitoring and VU meters for audio validation, eliminating the need for laptops, keyboards, mice and separate monitors.

TouchStream appliances will be available through Digital Rapids and the extensive worldwide network of authorized resellers and systems integrators. For more information about Digital Rapids, visit www.digital-rapids.com.

MTV Networks Ramps Up Live Streaming with Inlet Tool Spinnaker

Inlet Technologies, a leading provider of advanced encoding solutions for new media, announced today that MTV Networks, a division of Viacom will use the Spinnaker 7000 live streaming appliance to stream online events, such as episodic "After Shows," bonus footage and tent poles. In the past, MTVN has utilized Spinnaker for the Flash live stream of "The Hills After Show."

"Having a solid live streaming solution as part of its arsenal is important for any media company today" said Manny Parisi, of MTV Networks. "With its excellent pre-filtering abilities, easy to use Web UI and useful scheduling features, Spinnaker provides MTVN with the ability to send out great looking Flash Live Streams to its Web sites in an extremely reliable manner with tons of flexibility."

"We are proud to support MTVN's new media strategy in general and its live streaming initiative in particular," said Neal Page, Inlet Technologies CEO. "No organization is more in tune with the needs and wants of the new generation of consumers than MTVN."