UniversalSports.com Taps Inlet Technologies for Both Live Streaming and Video-On-Demand

Inlet Technologies, the leader in innovative solutions for digital media preparation, announced that Universal Sports has selected its Spinnaker and Armad solutions to power UniversalSports.com’s live and on-demand coverage of world-class sports.

Universal Sports serves as the preeminent multiplatform destination for Olympic and lifestyle sports programming, offering more than 1,000 live events and 7,000 hours of annual original event programming. UniversalSports.com delivers more than 100,000 hours of programming content with dedicated, sport-specific "channels," including Skiing, Rowing, Swimming, and Cycling, to give fans a centralized, convenient, consistent place to go for event video, video highlights, breaking news, and features. Universal Sports is following a growing trend in the sports industry by complementing traditional broadcasts with unprecedented online access.

"We're dedicated to delivering our fans and viewers at UniversalSports.com the highest quality video presentation of our world-class sporting events," said Carlos Silva, president and COO of Universal Sports. "Increasingly, fans are turning to the web to view their favorite sports, competitions and events. Our partners at Inlet Technologies allow us to deliver the online sports-viewing experience that brings our viewers back for more."

“Inlet’s Spinnaker and Armada solutions, along with Microsoft Smooth Streaming, will offer UniversalSports.com viewers the highest quality video and more personalized viewing options,” said John Bishop, senior vice president of strategy and business development, Inlet Technologies. “Following the recent Vancouver Winter Games announcement, we are excited and proud of this collaboration with UniversalSports.com, which further solidifies Inlet’s role as a strategic partner of NBC Sports, and as a leader in online sports video.”

Inlet’s Spinnaker family of encoding solutions is especially well-suited for live sports as it provides broadcast-quality streams over the Internet to multiple devices and screens. With its built-in support for adaptive streaming protocols, including iPhone streaming and Microsoft Smooth Streaming, Spinnaker delivers exceptional quality that enhances online viewing of live sports action. Spinnaker’s patent pending stream synchronization capability makes it ideal for adaptive bitrate delivery.

Inlet is also redefining the process of building and scaling a video-on-demand operation. Automation and software intelligence are the keys to building scale and quality while minimizing costs. Inlet's Armada is a revolutionary workflow management system that automates the entire file preparation process and adds encoding intelligence, not just simple node management.

HSN (hsn.com), the leading interactive lifestyle network and retail destination, announces the launch of a dynamic new application (“app”) for the Apple® iPhone™ and iPod® touch®. The 45 million subscribers to the devices who download the HSN Shop App now have the ability to view HSN programming 24 hours a day, 7 days a week, throughout the US. The launch creates the e-commerce industry’s first live-video “3-screen experience,” enabling consumers to browse and shop the network’s 35,000-plus array of products from home or on the go.

All the engaging highlights that HSN and hsn.com users enjoy are packed into the clever app, available for download at both the iTunes App Store and hsn.com. Live, ‘round-the-clock HSN TV (along with a library of original videos), the HSN Today’s Special, Items Recently Aired, and the many hosts, featured designers and their tens of thousands of products are among the familiar and favorite hallmarks of HSN programming that will be available through the mobile experience. Additionally, the HSN Shop App brings with it a set of new features, including the interactive shake2shop, which, with a simple shake of the device, generates random product recommendations as well as deals and promotions targeted at HSN’s mobile customers.

“Our customer is fashionable and discerning, and thrives on information, ideas and discovery,” says HSNi CEO, Mindy Grossman. “HSN strives to be the true multichannel experience, and this new iPhone app now allows our customer to take HSN with her, anytime, anywhere, and be that reliable, ‘on-the-go’ resource for lifestyle information she craves.”

The HSN Shop App also makes for a seamless transactional experience, allowing the user to call HSN directly or use the device’s browser to purchase an item. Items can also be saved for later purchase, or emailed to a friend.

While the HSN Shop App is supremely navigable and user-friendly,hsn.com will soon feature a tutorial that walks all new users through the app’s various fundamentals and features. To insure the optimal experience, the app will also evolve based on customer feedback.

“HSN truly leads the way in total convergence of its media technologies,” says Brian Bradley, EVP/ GM, HSN Online & Advanced Services. “The loyalty of our customer base has been predicated in large part on a unique ability to engage them in all aspects of their lives, and the addition of a mobile ‘third screen’ opens up an entirely new dimension for interaction.”

Inlet Technologies’ SpinnakerTM live streaming appliance provides the encoding backbone for the HSN Shop App’s streaming video. Spinnaker fully supports Apple’s HTTP adaptive streaming, which reduces buffering and other interruptions to create an exceptional viewing experience and diminish latency, helping HSN customers move through the purchasing process quickly. Inlet, the leader in advanced encoding solutions for new media, has been a HSN web streaming partner since 2008.

At launch, the HSN Shop App will be marketed via on-air promos run throughout HSN TV programming. Other promotional efforts will follow.

The HSN Shop App arrives amidst HSN’s ongoing multichannel convergence effort, which includes expansion of its Shop-by-Remote service and complete transition to high-definition (HD) format.

Spinnaker Supports Live Streaming to iPhone

Inlet Technologies, the leading provider of live streaming and on-demand solutions for digital media, announced that the company is one of the first encoding technology providers to publicly demonstrate and support live streaming to the Apple iPhone. Inlet was the first to showcase iPhone streaming at Apple’s World Wide Developer’s Conference last month in San Francisco.

Using iPhone OS 3.0 and the latest release of Inlet’s Spinnaker live streaming solution, real-time streaming of live sports, news or other events can now reach an iPhone. Additionally, capabilities similar to Apple’s Stream Segmenter will be built directly into Spinnaker, simplifying the customer’s workflow and eliminating additional hardware from the system. The level of interoperability provided by Spinnaker allows content creators to stream live to the iPhone in popular formats including H.264 video and HE-AAC audio. These new advances enable any broadcaster, sports league or entertainment provider to deliver live content to the iPhone with a minimum of effort.

“We are proud to add this to a long list of industry ‘firsts’ from Inlet. By supporting live streaming to Apple’s iPhone, Inlet is once again at the forefront of the digital media revolution. The iPhone is clearly a pervasive consumer device, offering compelling opportunities to reach viewers.” said John Bishop, senior vice president of strategy and business development, Inlet Technologies. “This also reflects our continued commitment to helping companies increase the reach of their content, in any format to any screen, through intelligent media infrastructure solutions.”

Inlet’s Spinnaker family of live streaming appliances delivers stunning picture quality (in HD or SD), allowing content creators to offer viewers a “living room” experience over the Web. Spinnaker supports all of the major formats, including H.264, VC-1, Silverlight and Flash VP6, and allows content creators to stream multiple formats simultaneously from one source. Spinnaker is ideal for live sports, as it can create real-time highlights without the need for additional file preparation. Users can switch between multiple games or multiple camera angles during a single event. URLs or captions, such as scores and statistics, can also be inserted directly into the live stream. Spinnaker also offers calendar-based scheduling (ideal for recurring events), 24/7 reliability, and is designed to be used remotely, in fleets, or locally.

In addition to support for streaming to Apple’s iPhone, Spinnaker also includes support for other adaptive streaming protocols, including Microsoft Smooth Streaming and Adobe Dynamic Streaming. Other updates include multi-encoder synchronization and numerous audio enhancements.

Microsoft and Akamai Innovate on Consumer Video Experiences Using Silverlight

Microsoft Corp., the worldwide leader in software, services and solutions, and Akamai Technologies Inc., the leader in powering rich media, dynamic transactions and enterprise applications online, announced plans to enable high-definition (HD) quality experiences on PCs. Akamai will release a beta version of a new service, powered by Windows Server 2008 and Microsoft Silverlight, to deliver rich Internet applications via the world's largest HTTP edge network.

Microsoft is introducing new Web server technology, called Internet Information Services 7.0 (IIS7.0) Smooth Streaming, that gives consumers instant start-up times and no buffering by adapting the quality of the video stream in real time based upon changing connectivity speed. This enables companies to boost brand awareness and advertising revenues by extending average viewing times. They can also benefit from unprecedented network scalability using distributed HTTP-based Web servers.

"Smooth Streaming is an evolution of proven Silverlight technology that has powered global online events," said Scott Guthrie, corporate vice president of the .NET Developer Division at Microsoft. "Our objective has always been to provide a platform that enables next-generation media experiences on the Web. Together with Akamai, we will take that a step further by offering a consistently superior adaptive streaming experience on a global scale."

Akamai will be building upon this innovative technology with a new service, Akamai AdaptiveEdge Streaming for Microsoft Silverlight, which will be deployed across the company's globally distributed network to bring a solution with HD scale to media companies worldwide. The service is expected to be available to select Akamai customers in a beta release in early 2009. Akamai AdaptiveEdge Streaming for Silverlight will leverage IIS Smooth Streaming, which offers a simple-to-manage approach for adaptive streaming, and will be an upcoming feature of IIS7 Media Pack. IIS7 Media Pack brings media-specific features such as bit-rate throttling and playlists to Web servers. This powerful solution is enhanced by the compelling experiences and rich interactive applications enabled by the Silverlight player.

"We've seen firsthand the growing demand for HD online content among our customer base," said Tim Napoleon, chief strategist, Digital Media at Akamai. "In a broadcast model, typically the experience is consistent across 100 percent of the viewing audience. The challenge is that capabilities in the online world vary greatly for each user. Adaptive streaming allows the video to adjust to the audience, maximizing each user's experience. We believe that this technology, combined with an open video player solution that embraces existing development and ad standards, will allow us to offer the scale and reach needed to grow the business of online video."

"Users expect TV-quality video when they go online; anything less just doesn't make the grade anymore," said Will Richmond, broadband video analyst and editor/publisher of VideoNuze. "Especially in the HD era, premium video providers are recognizing that quality is king and as a result are accelerating their shift to more robust delivery infrastructure. And the payoffs are clear: higher-quality video drives longer viewing sessions, greater engagement and improved monetization opportunities."