RipCode, Inc., the leader in transactional video transcoding, announced a distribution alliance with Century Sage Scientific (CSS), a premier reseller and systems integrator of broadcast, Internet, and streaming technologies to the Chinese media and telecommunications markets. As a certified systems integrator to some of the world’s largest broadcast and telecom equipment manufacturers and operators, CSS has a proven track record of delivering fully integrated, turnkey systems for IPTV, Web, and communications applications. Recent CSS projects include large-scale deployments for CCTV, Shenzen Media Group, and the upcoming master-control build-out for the 11th National Games in the People’s Republic of China. RipCode’s transactional transcoding technology expands the CSS portfolio for broadcast, broadband and 3G mobile services, while also providing cost-effective options for Internet delivery of educational and other entertainment content.
China’s broadcast and mobile communications market has unique requirements and regulations relative to other geographical regions. The number of mobile users is expected to surpass 1.2 billion within four years, leading to a growing appetite for quality content over broadband and wireless connections. “Given the sheer number and model variance of devices, optimizing transmission and encoding recipes for local browsers and mobile handsets is both a significant undertaking and opportunity for a value-added service,” says Alex So, CSS vice president of marketing. “In order to best serve the local market, CSS and RipCode have already begun joint testing and development to ensure smooth adoption of RipCode transcoding technology in China. RipCode’s solution portfolio provides leading transcoding technology – but goes beyond what we’ve seen from traditional vendors by also addressing on-demand ad insertion, client detection, and policy-based bandwidth optimization – key factors in our selection of RipCode for the China market.”
“We are seeing increasing interest and demand in China – not only for three-screen content delivery – but also in the innovation RipCode delivers through its end-to-end transactional transcoding solution approach,” says Greg Lowitz, RipCode executive vice president of sales. “CSS represents the top brands in the broadcast and communications business, and we’re thrilled to be part of their solution portfolio for the Chinese media and telecommunication markets.”
