ViewCast Corporation, a developer of industry-leading solutions for the transformation, management and delivery of digital media over IP and mobile networks, today announced that it has expanded its business relationship with Rahul Commerce, a leading distributor of multimedia technology in India. Previously a ViewCast reseller, Rahul Commerce has been designated a master distributor of ViewCast solutions, servicing India via offices in Mumbai and Pune and further extending ViewCast’s presence among Indian technology dealers, system integrators and broadcasting outlets.“The new designation gives Rahul Commerce the opportunity to leverage its industry expertise and rich experience with ViewCast’s streaming media product portfolio in India, a country emerging as a significant market for streaming video in public and private enterprises,” said ViewCast Senior Vice President of Sales Gary J. Klembara.
“India’s rapidly developing Internet infrastructure represents a tremendous opportunity for its public institutions and private enterprises to leverage web streaming, video conferencing, IPTV and other rich media technologies to reach a larger audience within the country and around the world,” Klembara said. “Our alliance with Rahul Commerce promises to put ViewCast at the forefront of this technology movement, and positions us for accelerated business growth in the Indian market.” The market for streaming media technology in India has been driven in large part by the expansion of tele-education and tele-medicine programs across the government and education sectors. Broadcasting companies are proliferating in parallel, and are exploring Internet programming opportunities to extend the reach and revenue potential of the country’s 500+ television channels. With the roll-out of 3G and WiMax wireless communication services fueling the adoption of mobile streaming technology, and rising consumer demand for high definition (HD) programming, the market for ViewCast’s analog and HD streaming media product portfolio in India is primed for extraordinary growth.
“ViewCast’s Osprey video capture cards and Niagara streaming media encoders have been integral to Rahul Commerce’s success in the streaming media technology market, enabling us to provide our clients with reliable, high-performance streaming media platforms, backed by ViewCast’s reputation for quality service and support,” said Dhiren Shah, director, Rahul Commerce in Pune. “Working together with ViewCast in our elevated role as master distributor, we can capitalize on India’s rapidly growing demand for Internet streaming technology and services, as well as its nascent demand for mobile streaming capabilities and HD programming.”
Rahul’s capabilities in India are exemplified by the company’s work with the Indian Space Research Organization (ISRO), which has implemented ViewCast’s Osprey 230 analog video capture cards in schools and hospitals in remote locations around the country to help facilitate the organization’s expansive distance learning and tele-medicine programs. Utilizing its EDUSAT satellite system to aggregate and disseminate interactive programming from/to geographically dispersed educational and healthcare facilities, the ISRO counts on Osprey 230 cards to enable reliable, high-performance streaming of live and on-demand video content across a large network of facilities.
ViewCast Osprey video capture cards and Niagara streaming media encoders are designed to deliver the quality, features and ease-of-use that professional broadcasters demand. They are pre-configured, plug-and-play solutions that enable users to quickly capture and broadcast premium quality audio and video in multiple formats and at multiple bit rates - all simultaneously.
