Sorenson Spark Video Decoder Licensed by Qualcomm for Mobile Video

Sorenson Media today announced that its Sorenson Spark video decoder has been licensed by Qualcomm for chipsets targeted at the next generation of high-performance, low-power and multimedia-rich mobile phones, mobile computing devices, and other consumer products. The Sorenson Spark video codec will enable devices to play a wide variety of videos available on the Internet.

Sorenson Media’s Sorenson Spark decoder was the first codec used in Macromedia Flash, now Adobe Flash, today’s de facto standard for Web video. Sorenson Spark is the industry’s most ubiquitous video decoder and enables the playback of hundreds of millions of videos on the Internet. For example, YouTube, which is the single largest online video destination site today, utilizes Sorenson Spark.

“As mobile multimedia expectations continue to grow, we remain committed to offering our customers innovative solutions that enable a next-generation experience,” said Jason Bremner, senior director of product management for Qualcomm CDMA Technologies. “Sorenson Spark will enhance our product portfolio with comprehensive video capabilities, enriching the Internet video experience for mobile users.”

“One of the most productive features of these powerful new mobile multimedia form factors is their ability to take full advantage of Web video,” said Peter Csathy, CEO of Sorenson Media. “We are thrilled to be providing Qualcomm with Sorenson Spark to raise the bar for mobile multimedia possibilities and enjoyment.”

Nero Enables True Multimedia Mobility with Nero Move it

Nero, creators of liquid media technology, has solved one of the most common problems facing consumers today -- too many devices and too many types of digital content in a range of file formats that are simply not compatible. With the introduction of Nero Move it, even the most non-technical consumer can quickly and easily convert music, videos, and photos from one file format to another for use across a broad range of portable devices. Nero is empowering users to take control of their music, photo and video libraries and is making liquid content distribution, anytime, anywhere and on any compatible portable device and online community a reality.

Previously, consumers were forced to either use proprietary software provided by device manufacturers or to endure slow downloads of un-trusted, Web-based software to convert the format of their videos and music for use on different gadgets. With Nero Move it, all a user needs to do is plug their portable device into their PC and select the output. Nero Move it instantly recognizes the device and with a few clicks of the mouse, files are quickly and intuitively converted into the desired format for easy transfer between PCs, digital cameras, mobile phones, game devices and online communities such as My Nero, YouTube and MySpace.

"Nero Move it is the most efficient way for users to collect, organize, convert and synchronize, and publish music, photos or video files from multiple sources," stated Jurgen Kurz, senior vice president, Business Line PC and Consumer Electronics, Nero AG. "We understand that consumers want to be able to take their multimedia content with them on-the-go. Compatibility for all mobile formats is built into the product for automatic, intuitive transcoding of files to the best profile without hassle, even when transferring directly from one device to another."

Nero Move it automatically syncs with the world's most popular portable devices, allowing for the transfer of one file to multiple devices simultaneously. Offline transcoding allows for the preparation and staging of content when the device is not plugged in. This ensures that when users are ready to synchronize devices, that the converted content can be quickly shared.

Nero Move it is currently available at participating retailers worldwide at suggested retail price of $49.99 USD and online at www.nero.com.