Nero Introduces New, Customizable Platform for PC-to-Device Connectivity and Content Management

Nero, creators of liquid media technology, unveiled Nero MobileSync for smartphones, the first iteration of its universal, hardware-agnostic platform of fully customizable PC applications for mobile handset, Netbook, gaming console and Ultra-Mobile PC manufacturers. While current industry offerings are tied to a specific handset manufacturer, Nero MobileSync for smartphones is designed to allow the management, sharing and creation of content between the desktop, the mobile handset, and the Web regardless of mobile device.

Nero MobileSync for smartphones will help both mobile handset manufacturers and network carriers differentiate their user experience, increase their revenues via sales and advertising channels to the desktop, and better maximize the PC as the hub of the connected digital home – all without having to make costly investments in desktop application development.

“The ability to easily move content between the desktop, the Web and the handset has the potential to become a source of competitive differentiation in the mobile marketplace,” said Irene Berlinsky, Research Analyst, IDC. “Consumers increasingly want to access personal content across multiple screens –such as the PC, TV, and wireless phone – and Nero MobileSync positions Nero as a player in the fixed-mobile convergence space.”

Nero MobileSync is based on Nero’s decade of experience in providing PC-based solutions to address the digital content needs of consumers worldwide. With its vision of enabling liquid media, a strategy to support the creation and distribution of content anytime, anywhere and on any device, Nero has a track record of platform neutrality and a standards-based approach to development that breaks down the barriers caused by proprietary applications.

"Nero MobileSync has been created with the understanding that success in the portable device marketplace comes from the ability to quickly and easily unify the islands of digital content that consumers are creating on their various devices," said Udo Eberlein, CEO, Nero AG. “We are providing the complete infrastructure needed for the seamless transfer of this content between devices. This allows network carriers and manufacturers of handsets, Netbooks, and Ultra-Mobile PCs alike to differentiate their user experience and maximize revenue opportunities while fulfilling our vision for the liquidity of digital content.”

By allowing users to easily move PIM, music, videos and photos of their choice between the mobile handset, the desktop and the cloud, Nero is providing an opportunity for distinct financial benefits to select network carrier and handheld device partners. Nero MobileSync allows partners to select from a wide range of components, including customizable User Interface and workflow, that can be integrated into existing applications and that leverage Nero’s core multimedia technologies.

Nero Enables True Multimedia Mobility with Nero Move it

Nero, creators of liquid media technology, has solved one of the most common problems facing consumers today -- too many devices and too many types of digital content in a range of file formats that are simply not compatible. With the introduction of Nero Move it, even the most non-technical consumer can quickly and easily convert music, videos, and photos from one file format to another for use across a broad range of portable devices. Nero is empowering users to take control of their music, photo and video libraries and is making liquid content distribution, anytime, anywhere and on any compatible portable device and online community a reality.

Previously, consumers were forced to either use proprietary software provided by device manufacturers or to endure slow downloads of un-trusted, Web-based software to convert the format of their videos and music for use on different gadgets. With Nero Move it, all a user needs to do is plug their portable device into their PC and select the output. Nero Move it instantly recognizes the device and with a few clicks of the mouse, files are quickly and intuitively converted into the desired format for easy transfer between PCs, digital cameras, mobile phones, game devices and online communities such as My Nero, YouTube and MySpace.

"Nero Move it is the most efficient way for users to collect, organize, convert and synchronize, and publish music, photos or video files from multiple sources," stated Jurgen Kurz, senior vice president, Business Line PC and Consumer Electronics, Nero AG. "We understand that consumers want to be able to take their multimedia content with them on-the-go. Compatibility for all mobile formats is built into the product for automatic, intuitive transcoding of files to the best profile without hassle, even when transferring directly from one device to another."

Nero Move it automatically syncs with the world's most popular portable devices, allowing for the transfer of one file to multiple devices simultaneously. Offline transcoding allows for the preparation and staging of content when the device is not plugged in. This ensures that when users are ready to synchronize devices, that the converted content can be quickly shared.

Nero Move it is currently available at participating retailers worldwide at suggested retail price of $49.99 USD and online at www.nero.com.