The coupling of On-Demand Transcoding -- a game-changing video delivery technology pioneered by RipCode with the Apple iPhone, T-Mobile G1, RIM BlackBerry Bold and BlackBerry Storm is an industry first. On-Demand Transcoding enables content owners and operators to quickly and cost-effectively scale multi-media delivery by transcoding video content only when requested, while at the same time progressively downloading or streaming to end user devices. An appliance-based, infrastructure solution, RipCode extends video delivery across multiple channels, without requiring specialized handset applications or video players, and without the need to pre-transcode content for each device."As the holiday buying season kicks off next week, these are the phones making people's wish lists," said Brendon Mills, RipCode CEO. "As these popular video-enabled devices increasingly penetrate the market, content aggregators and operators will offer solutions that leverage the devices' video attributes and larger screen real estate to extend content and brand value to mobile customers."
An inherent feature of RipCode's On-Demand Transcoding technology is the ability to support ad insertion and integration with ad networks through an open API, enabling operators to monetize the delivery of on-demand video content. Additionally, RipCode's Client Detection Application which accurately identifies the characteristics of a variety of Internet-enabled devices and handsets -- lets operators seamlessly optimize video delivery or image re-sizing for the mobile market.
